This is a re-post of my article from earlier today on my new blog at Big Think. As of this morning Random Assignment has a new home-away-from-home which you can visit here, but I'll continue to post here as well. This is the second in a series of Psychology of Nothing posts that explore the social psychology of Seinfeld, so if you're a Seinfeld fan be on the lookout for more where this came from, and I'm always open to ideas and suggestions. You can see the first Psychology of Nothing post, Phantom Symptoms, here.